HERDD pet litter FAQs

  • HERDD pellets are made from high density* untreated (no chemicals), compressed Northland heart pine fibre.

    Heat-treated, filtered & hygienically clean with approx. ~7% moisture content (very low).

    *Means the ratio of weight to volume is high/dense improving durability & absorbency performance. HERDD is made from the highest density pine in New Zealand.

  • Absorbency: Good-quality pellets absorb over 3× their weight in moisture, meaning urine absorbency is optimised.

    Softness: Gentle on delicate paws, & doesn’t go soggy with urine for less tracking & mess.

    Low dust: Low-dust litter with less residue & harmful respiratory dust that some materials (i.e. clay or silica) can contain.

    Ammonia control: HERDD’s high density, natural pine resin scent & antimicrobial properties help reduce ammonia smells & odour, naturally.

    Storage & waste: HERDD is compact to store, requires less litter tray replenishes & produces compostable waste, including the paper bag.

  • Watch our reel here

  • One bag should last 6-8+ weeks for up to 2 indoor cats (normal size!).

    Replenish the litter tray once a week with 2cm of new HERDD litter.

    During the week, once or twice a day, simply scoop out poo & darkened damp patches, & throw them in the garden or bin.

  • Watch our reel here on cleaning litter trays out daily.

    For up to 2 indoor cats (normal size!), you can replenish the litter tray once a week with 2cm of new HERDD litter.

    During the week, once or twice a day, simply scoop out poo & darkened damp patches, & throw them in the garden or bin.

  • We have a whole blog post on litter box training here.

  • We have a whole blog post on transitioning your cat to HERDD pet litter here.

  • We have a whole blog post dedicated to why Cat Breeders, catteries & rescues love using a litter like HERDD pet litter here.

  • Yes!

    Our litter is named HERDD pet litter for a good reason. Here are other uses:

    Chicken coops / nesting boxes

    Rabbit hutches / soft bedding

    Guinea Pig hutches / soft bedding

    Rodents cages / soft bedding

    Ag Day pet bedding / Lambs, calves, goats

  • See our list of New World stores & independent stockists here.

    Or, buy by the carton of 3 bags from us here.

  • HERDD is sourced sustainably from FSC certified forests, & is repurposed from a natural by-product of the timber industry.

    It is fully biodegradable material that takes about 8-9 months to compost down. You can put it in your garden, & since it's slightly acidic (4-6 pH) plants like roses, azaleas, hydrangeas, jacobs ladder & camellias love it.

    Bags are 100% paper, including the tie. Bags compost down in ~90 days, & can be reused as rubbish bags or drawing paper! See HERDD hacks.

    Every bag of HERDD is packed by our team which is part of a community initiative employing adults with special needs.