Natural premium pet care

Welcome to the HERDD, we’re all about the D’tails

NZ made animal care, derived from quality natural ingredients, with a low-impact on our environment & your wallet ♡

Next generation pet care:

Solid, concentrated shampoo bars for pets, crafted to

clean dirty coats, deep down to the skin

hydrate each strand with natural Betaine & nourish skin with plant butters

leave the coat feeling soft & silky with a healthy glow

Next generation skin care for all animals

Human skincare & botanical science

combines to deliver visible results

A cardboard box of HERDD natural pet shampoo bar labeled Rose + Wagnolia, with a pink pet shampoo bar and a pink sponge or poof beside it on a flat surface against a plain background.

3-in-1 shampoo bar | Rose + wagnolia

Antioxidant rich, skin purifying & soothing

HERDD 3-in-1 shampoo bar dog shampoo Maple + milk

3-in-1 shampoo bar | Maple + milk

Protein to restore strong, silky smooth coats

HERDD soothe + protect skin and paw balm dog

Skin & paw balm | Lemon myrtle

Powerful plant extracts to soothe, heal, protect

HERDD wool bar tote for shampoo bars sponge loofah

Bar tote | NZ sheep’s wool loofah

To help you move from liquids to solid bars

2026 PET INNOVATION AWARDS

Sustainable & Eco-friendly Pet Company of the Year | Global Industry Awards

Golden award emblem with the text "Sustainable & Eco-Friendly Pet Company of the Year" at the bottom.

Natural NZ made, pet hygiene that

your HERDD is going to LOVE ♡

Our products are suitable for dogs, horses, cats, rabbits, guinea pigs & anything else you consider an adored furbaby 🐾

“The feel on the coat after a bath is amazing”

— Karen on our bars

Close-up of a fluffy, small dog with a light-colored coat, lying on the ground outdoors in a grassy area with yellow flowers. A hand is holding a beige and black package of HERDD shampoo bar in front of the dog.

“There is not one negative thing that I can find with this shampoo bar, it’s fantastic. It lathers up so nice, cleans the fur & skin without irritation, no residue, & the smell is absolutely amazing. I used it on all 3 of our dogs & they all had great results. There’s no residue & you’re left with a dog that has a clean & shiny coat that smells awesome.”

— Amazon AU | 5 star review

HERDD pet care "Made in NZ" "Natural pet care" "Effective pet care" "chemical free" "zero-plastic"

Seriously good quality. At a better price

Simple. Effective. Pet care

PET CARE

EXPLORE PET CARE FOR ALL ANIMALS

“I’ve been using Soothe & Protect on my poodle to help with open warts on her body & ears, & I’m really impressed with the results. It’s easy to apply, simple to use & genuinely works. I’ve also tried it on a few small eczema patches on my own skin, & it has helped clear them up too! Although it’s marketed as an animal product, the natural ingredients are ones I feel completely comfortable using on myself. It’s lovely to find a product that works so well for both Roo & me. Highly recommend!”

— Google | 5 star review