Thank you for your interest in HERDD.

The HERDD brand was started in 2021 & is more than just selling quality, NZ made products. We’re guided by 3 core principles in everything we do:

  • CONVENIENCE | Things have to be EASY, VERSATILE & generous in VOLUME to reduce time/waste/effort

  • QUALITY | We never skimp on quality & we balance that SUPERIOR QUALITY with AFFORDABILITY. Good enough for you, even better for your animals & our environment

  • IMPACT | We innovate products that have positive impacts on our ENVIRONMENT {no plastic}, we proudly employ a COMMUNITY of Adults with Special needs in our production line, & we GIVE BACK to sports & clubs in our end-markets

HERDD’s founder is super passionate about pets, horses {& is slightly cat mad} - she’s also very determined to do her bit for reducing waste. Many items that we ‘recycle’ in our council collections (like soft plastics) end up in landfill as they aren’t recyclable (or need special treatment). By switching to HERDD products, you’re not only getting a great effective product, you’re contributing to positive environmental impacts.

So that’s HERDD on a page, a small NZ owned company, run by an animal lover who cares for the environment & making a positive impact on our NZ community. We also greatly value convenience, quality & affordability! Check out our store here.

Our animals love our product, & we think you & your animals will too.

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