HERDD’s founder, has always had a creative streak. Designing a one-of-a-kind textile has been something she has long wanted to challenge herself with. Like most ‘artists’, inspiration is critical to creative endeavours, so in Spring 2023 as her garden blossomed, Sarah discovered more & more beauty in the depths of her rambling cottage garden. And there with her camera, she found the inspiration for “The Original Floral”, the first of HERDD’s bespoke fabric textiles. In 2024, there was another - one blooming with Blue & Navy hues, called “The Blue-out Floral” - we are blown away by the popularity of this unique fabric after launching it in July 2024.

The florals come to life in sun-protective, flattering base layer tops and secure, figure shaping compression tights. Our tights are able to be worn by active woman, not just riders. The silicone grip in the pattern of HERDD’s leading “H”, is discrete inside the thigh area, so these tights make great day-to-day yoga/exercise wear. For riders, we are serious when we say these are the ONLY moody floral riding tights on the market - we’ve searched.

To complement the florals, Black base layers joined the collection, as well as white compression competition tights (as Sarah is fussy when it comes to fit, and she wanted to compete in the perfect fit!). The fit really is perfect.

Why we chose to make HERDD merch…