You’ve HERDD meow,

HERDD pet litter brings the outdoors, inside.

Simply, 100% New Zealand natural litter for your pets that is kind on the environment 😻

HERDD pet litter

HERDD pet litter is made from unique high density pet-safe pine,

for maximum absorption and odour control.

Contains no chemicals, mineral dust or additives & is suitable for small animals

including cats, dogs, rabbits & guinea pigs.

It’s gentle on delicate paws and

safe for sensitive skin types.

All in a 100%

compostable {carry} bag

Shop online

Grown at home, in NZ 🌲

♡ ♡ ♡ ♡ FOR 🐱 🐕 🐈 ALL 🐹 🐰 🐁 TYPES 🐓 🐣 🐶 OF 🐇 🦚 🐐 PETS 🐭 🐩 🐑 BIG 🐄 🦎 🐾 & SMALL

♡ ♡ ♡ ♡ FOR 🐱 🐕 🐈 ALL 🐹 🐰 🐁 TYPES 🐓 🐣 🐶 OF 🐇 🦚 🐐 PETS 🐭 🐩 🐑 BIG 🐄 🦎 🐾 & SMALL

Have you HERDD about these?

Foodstuffs Emerge Small Supplier Finalist logo with sponsor ribbon.

So,

you can reduce your waste footprint & care for the environment, with us 🤍

  • HERDD pet litter is sustainably derived from untreated, 100% natural Northland, NZ grown radiata pine trees.

    Our litter is made from the highest density pine in NZ, providing superior durable & absorbent litter & bedding for kiwi pets.

    It is 100% natural from virgin, untreated timber. There are no mineral compounds (like in clay litter), & no glue, adhesives or inks (like processed paper-based litters).

  • Our unique Northland pine is highly absorbent, with rich hygroscopic properties that effectively soak up urine & moisture.

  • Natural pine oils effectively reduce smelly odours.

  • Our 14 litre bag provides enough litter to last ~6-8 weeks (maybe even more we’ve HERDD!) per pet using a standard 4L tray & 3cm litter depth.

  • A comfortable & inviting litter box is essential for our furry friends. HERDD offers a rounded, gentle texture that ensures a pleasant experience under your pet's paws. & when it’s soiled, HERDD is still soft, with no sharp or jagged edges. Crafted without chemicals, HERDD is suitable for the most sensitive of pet skin.

  • 100% compostable litter & the bag can be composted too. Dig soiled litter into your garden (see below & our Socials for plants that love HERDD!). You can also repurpose bags as garden weed mat, wrapping paper or drawing paper for the kids. Or, simply recycle it in council collection. See our HERDD hacks!

  • HERDD pet litter is not just for cats. You can use it with all types of pets.

    Add a 1:1 ratio of water to dry HERDD out of the bag, wait 15 minutes & see it expand to 4x the volume.

    You'll end up with a soft fluffy bed for rabbits, chickens, laying hens, guinea pigs & whatever else needs a bedding.

HERDD pet litter new zealand made natural new world
HERDD pet litter

 Ka mahia ki Aotearoa

100% New Zealand made

from sustainable pine

FSC logo

Certifiably responsibly grown in Northland, New Zealand

Find HERDD in store, & while you’re at it, reduce

household waste & give the environment a little TLC

  • Animal Feed Barn - 789 Te Rapa Road, Te Rapa

    Animal Stuff - Drury, Pukekohe, Waiuku, Takanini

    Bob & Ben the pet food men - 8/41 Moir Street, Mangawhai

    Cambridge Grains - 105a Hautapu Road, Cambridge

    Kiwi Seed - 527 Old Renwick Road, Blenheim

    New World - If your local doesn’t have it, ask them to get it or visit another store -

    PETstock stores: Constellation Dr. Auckland, Cambridge, Hamilton, Upper Hutt, Ferrymead, Rolleston

    New World stores ranging HERDD: Albany, Birkenhead, Botany, Howick, Devonport, Eastridge, Hobsonville, Kumeu, Long Bay, Mt Roskill, New Lynn, Orewa, Papakura, Pt Chevalier, Pukekohe, Remuera, Stonefields, Waiuku, Mangawhai, Warkworth, Whangaparaoa, Hillcrest, Rototuna, Te Rapa, Brookfield, Gate Pa, Mount, The Sands, Westend, Whitianga, Regent, Levin, Kerikeri, Broadway, New Plymouth, Pioneer, Greenmeadows, Hastings, Havelock North, Hutt City, Island Bay, Miramar, Porirua, Wellington City, Thorndon

Shop bulk HERDD online
HERDD pet litter New World

Our pets love the ‘nature’ of HERDD pet litter.

We think you & your fur babies will too ♡

“Don’t under estimate the performance & ease-of-use of HERDD’s pine cat [pet] litter.  It may seem simple compared to the other cat litters, but it’s soo good as  a litter but also to use & dispose of.”

— cat owner

How to…

Use as cat litter: simply fill the litter tray with HERDD pet litter to a depth of approximately 2cm. Follow the instructions “Purrfecting the HERDD litter tray” here for our HERDD HQ tips.

Dispose of: soiled HERDD pet litter in the garden or compost (scroll down to read more on this) or disposed of in council collection

Deal with the empty bag: Once you’ve finished the bag, use it as a toy for your cat, weed mat in the garden, compost it, use it as a bin liner, or simply recycle it in council collection (see HERDD hacks)

Make soft fluffy bedding: If you want soft fluffy bedding for your bunnies, mice, chickens or guinea pigs, simply sprinkle HERDD pet litter with equal parts water & wait 15 minutes for it to fluff!

Be tidy: Place an empty HERDD pet litter bag (flattened), or cardboard, under your litter tray covering a distance beyond the tray’s perimeter - this makes tidying up easier for messy pets who like to ‘splash’ litter

Psst. it’s always a good idea to wash your hands after handling pet litter 💩

From forest to fur baby, HERDD pet litter is

100% NZ made & good for the environment

Someone say you need soft, fluffy bedding?

for your rabbits, guinea pigs, chickens, mice, rats, puppies, Ag Day pets, or reptiles?

Take your HERDD pet litter, & add 1 part water to 1 part HERDD pet litter

{Watch this…}

HERDD hacks

When you’re done with the empty bag, you can hack it

{that’s Gen Z chat for ‘repurpose it’}

Lol. Sorry {not sorry}.

  • Line a rubbish bin or use as a rubbish bag that you can tie shut!

  • Flatten the bag & place in the garden as weed matting. Remember, you can put soiled HERDD pet litter in the garden around plants too (gardenias, azaleas, roses, hydrangeas, camellias & other acidic-soil-loving plants love HERDD pet litter)

  • What cat doesn’t love a paper bag to rustle up & jump in?

    Pull the bag’s tie off the bag, for some extra fun

  • Flatten the bag, cut off the bottom (flat) section, & slice down the side of the bag. Separate the 2-plys, & wah-lah! You have some wrapping paper.

    Remove the tie from the bag, & tie into a bow to make your present extra cute

  • Just like the instructions for wrapping paper, flatten out your empty bag & remove the tie.

    You’ll be left with a wrap that you can wrap around a bunch of flowers from your garden & gift to a friend ♡

  • Flatten the bag & cut into a flat piece of paper (like in the instructions for wrapping paper above).

    You can pull apart the 2-ply paper, & get 2 BIG pieces of paper to keep the kids busy

  • Once you are ready to clean out soiled HERDD, put it around plants in garden beds or in pot plants.

    You can also use 'unactivated' (straight out of the bag) HERDD, to soak up liquid spills.

More HERDD hacks

Watch how HERDD pet litter compares to clay options

Follow

the HERDD

It’s worth

drooling over

Soiled HERDD pet litter makes awesome organic matter for your plants!

HERDD is mildly acidic (pH 4-6) organic matter which these ‘acid-loving’ plants thrive in. Next time you’re cleaning out the litter tray add soiled HERDD as mulch to plants, or add it into your compost heap to ‘cook’ a bit more. Earth worms looove it!

AZALEA .

BLUEBERRIES .

CAMELLIA .

GARDENIA .

POLEMONIUM .

RHODODENDRON .

HYDRANGEA .

PIERUS JAPONICA .

AZALEA . BLUEBERRIES . CAMELLIA . GARDENIA . POLEMONIUM . RHODODENDRON . HYDRANGEA . PIERUS JAPONICA .

100% natural pet litter.

Odour reducing.

Absorbent.

NZ made.