You’ve HERDD meow,
HERDD pet litter, natural litter for cats & pets
Bring the outdoors inside for your pets with 100% New Zealand grown HERDD litter that is kind on the environment 😻
Pine litter; it’s what cat breeders
prefer, but our pine cat
litter is unlike the others…
HERDD pet litter is made from unique high density pet-safe pine,
for maximum absorption & odour control.
No chemicals, mineral dust or additives,
it’s suitable for all animals including
cats, kittens, dogs, rabbits, chickens & guinea pigs.
HERDD is gentle on delicate paws &
safe for sensitive skin types.
Shop it at an
Everyday Low Price
All in a 100%
compostable {carry} bag
CAT LITTER
RABBIT BEDDING
GUINEA PIG LITTER
RODENTS + MORE
CHICKEN COOPS
CAT LITTER RABBIT BEDDING GUINEA PIG LITTER RODENTS + MORE CHICKEN COOPS
cat litter
♡ ♡ ♡ ♡ FOR 🐱 🐕 🐈 ALL 🐹 🐰 🐁 TYPES 🐓 🐣 🐶 OF 🐇 🦚 🐐 PETS 🐭 🐩 🐑 BIG 🐄 🦎 🐾 & SMALL
♡ ♡ ♡ ♡ FOR 🐱 🐕 🐈 ALL 🐹 🐰 🐁 TYPES 🐓 🐣 🐶 OF 🐇 🦚 🐐 PETS 🐭 🐩 🐑 BIG 🐄 🦎 🐾 & SMALL
Grown at home,
in New Zealand 🌲
HERDD is milled from the heart of pine—the dense, solid core of the trunk.
No bark. No chemicals. Just the highest-density pine in NZ.
Long-lasting, odour control that is easy to use & affordable.
Watch: How to set up a cat’s
litter tray with HERDD pet litter
Have you HERDD what we do in our community?
So,
you can reduce your waste footprint & care for the environment, with us 🤍
-
HERDD pet litter is sustainably derived from untreated, 100% natural Northland, NZ grown radiata pine trees.
Our litter is made from the highest density pine in NZ, providing superior durable & absorbent litter & bedding for kiwi pets.
It is 100% natural from virgin, untreated timber. There are no mineral compounds (like in clay litter), & no glue, adhesives or inks (like processed paper-based litters).
-
Our unique Northland pine is highly absorbent, with rich hygroscopic properties that effectively soak up urine & moisture.
-
Natural pine oils effectively reduce smelly odours.
-
Our 14 litre bag provides enough litter to last ~6-8 weeks (maybe even more we’ve HERDD!) per pet using a standard 4L tray & 3cm litter depth.
-
A comfortable & inviting litter box is essential for our furry friends. HERDD offers a rounded, gentle texture that ensures a pleasant experience under your pet's paws. & when it’s soiled, HERDD is still soft, with no sharp or jagged edges. Crafted without chemicals, HERDD is suitable for the most sensitive of pet skin.
-
100% compostable litter & the bag can be composted too. Dig soiled litter into your garden (see below & our Socials for plants that love HERDD!). You can also repurpose bags as garden weed mat, wrapping paper or drawing paper for the kids. Or, simply recycle it in council collection. See our HERDD hacks!
-
HERDD pet litter is not just for cats. You can use it with all types of pets.
Add a 1:1 ratio of water to dry HERDD out of the bag, wait 15 minutes & see it expand to 4x the volume.
You'll end up with a soft fluffy bed for rabbits, chickens, laying hens, guinea pigs & whatever else needs a bedding.
100% New Zealand made
from sustainable pine
Certifiably responsibly grown in Northland, New Zealand
KA MAHIA KI AOTEAROA
Use HERDD & reduce your household waste
while bringing the outdoors in for your cat & pets ♡
-
New World stores ranging HERDD pet litter—If your local doesn’t have it, ask them to get it in for you, we’re adding stores all the time.
AUCKLAND
Albany, Birkenhead, Botany, Howick, Devonport, Eastridge, Hobsonville, Kumeu, Long Bay, Mt Roskill, New Lynn, Orewa, Papakura, Pt Chevalier, Pukekohe, Remuera, Stonefields, Waiuku, Mangawhai
NORTHLAND
Warkworth, Kerikeri, Whangaparaoa
WAIKATO
Hillcrest, Rototuna, Te Rapa
BAY OF PLENTY
Brookfield, Gate Pa, Mount, The Sands, Westend, Regent
CENTRAL NI
Levin, Broadway, Pioneer, Whanganui, New Plymouth, Taumarunui
HAWKES BAY
Greenmeadows, Hastings, Havelock North
WELLINGTON
Hutt City, Miramar, Porirua, Wellington City, Thorndon, Silverstream, Kapiti
-
Animal Stuff: Drury, Pukekohe, Waiuku, Takanini
Bob & BenPet Supplies: 8/41 Moir Street, Mangawhai
Our pets love the ‘nature’ of HERDD pet litter.
We think you & your fur babies will too ♡
“Don’t under estimate the performance & ease-of-use of HERDD’s pine cat [pet] litter. It may seem simple compared to the other cat litters, but it’s soo good as a litter but also to use & dispose of.”
Sarah, cat owner
How to…
Use as cat litter: simply fill the litter tray with HERDD pet litter to a depth of approximately 2cm. Follow the instructions “Purrfecting the HERDD litter tray” here for our HERDD HQ tips.
Dispose of: soiled HERDD pet litter in the garden or compost (scroll down to read more on this) or disposed of in council collection
Deal with the empty bag: Once you’ve finished the bag, use it as a toy for your cat, weed mat in the garden, compost it, use it as a bin liner, or simply recycle it in council collection (see HERDD hacks)
Make soft fluffy bedding: If you want soft fluffy bedding for your bunnies, mice, chickens or guinea pigs, simply sprinkle HERDD pet litter with equal parts water & wait 15 minutes for it to fluff!
Be tidy: Place an empty HERDD pet litter bag (flattened), or cardboard, under your litter tray covering a distance beyond the tray’s perimeter - this makes tidying up easier for messy pets who like to ‘splash’ litter
Psst. it’s always a good idea to wash your hands after handling pet litter 💩
From forest to fur baby, HERDD pet litter is
100% NZ made & good for the environment
for your rabbits, guinea pigs, chickens, mice, rats, puppies, Ag Day pets, or reptiles?
Someone say you need soft, fluffy bedding?
Take your HERDD pet litter, & add 1 part water to 1 part HERDD pet litter
{Watch this…}
When you’re done with the empty bag, you can hack it
{that’s Gen Z for ‘repurpose it’}
-
Line a rubbish bin or use as a rubbish bag that you can tie shut!
-
Flatten the bag & place in the garden as weed matting. Remember, you can put soiled HERDD pet litter in the garden around plants too (gardenias, azaleas, roses, hydrangeas, camellias & other acidic-soil-loving plants love HERDD pet litter)
-
What cat doesn’t love a paper bag to rustle up & jump in?
Pull the bag’s tie off the bag, for some extra fun
-
Flatten the bag, cut off the bottom (flat) section, & slice down the side of the bag. Separate the 2-plys, & wah-lah! You have some wrapping paper.
Remove the tie from the bag, & tie into a bow to make your present extra cute
-
Just like the instructions for wrapping paper, flatten out your empty bag & remove the tie.
You’ll be left with a wrap that you can wrap around a bunch of flowers from your garden & gift to a friend ♡
-
Flatten the bag & cut into a flat piece of paper (like in the instructions for wrapping paper above).
You can pull apart the 2-ply paper, & get 2 BIG pieces of paper to keep the kids busy
-
Once you are ready to clean out soiled HERDD, put it around plants in garden beds or in pot plants.
You can also use 'unactivated' (straight out of the bag) HERDD, to soak up liquid spills.
Watch how HERDD pet litter compares to clay options
Follow
the HERDD
It’s worth
drooling over
Soiled HERDD pet litter makes awesome organic matter for your plants!
HERDD is mildly acidic (pH 4-6) organic matter which these ‘acid-loving’ plants thrive in. Next time you’re cleaning out the litter tray add soiled HERDD as mulch to plants, or add it into your compost heap to ‘cook’ a bit more. Earth worms looove it!
AZALEA .
BLUEBERRIES .
CAMELLIA .
GARDENIA .
POLEMONIUM .
RHODODENDRON .
HYDRANGEA .
PIERUS JAPONICA .
AZALEA . BLUEBERRIES . CAMELLIA . GARDENIA . POLEMONIUM . RHODODENDRON . HYDRANGEA . PIERUS JAPONICA .
