Skip the pet store. Save the premium. Shop for your HERDD at New World ♡

Meow you’ve HERDD!

Logo for Herdd pet care in white text on black background.

One product. One wash.

Cuddlify coats & nourish skin

Black and white diamond-shaped logo with the letters "NW" in red in the center.

Grab it during your

grocery shop

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Simply, we cuddlify coats

Made from high quality, natural purpose-led ingredients

to cleanse, condition & nourish coats, skin & paws

Jump to New World stores
Gold award emblem with an animal figure, the words 'Sustainable & Eco-Friendly Pet Company of the Year' beneath it.

You may have just HERDD about this progression in pet care. It’s all built on a strong foundation

of sustainable, pet-friendly & functional product & packaging design.

It’s HERDD. Where nature’s superpowers combine for truly sustainable, effective pet care.

No scary sprays, no big price tag. no synthetics, no plastic bottle.

Look for our cute shelf tray 👀

Brown cardboard box labeled HERDD bar tote, with a humorous description about making shampoo bars last longer. The box includes a small, fabric wool tote with a cutout shaped like a cat's head, and a narrow pouch for storing shampoo bars, made in New Zealand.
Packaging of HERDD natural pet shampoo bar labeled 'Rose +Wagnolia' with black silhouettes of various cats and dogs at the bottom, and text mentioning it is a floral-bouquet inspired lush coat from New Zealand.
Packaging of HERDD natural pet shampoo bar named Maple+milk with illustration of various black dog silhouettes at the bottom.
A yellow and beige bottle labeled 'HERDD soothe+protect Lemon myrtle' natural animal care balm with text about protecting skin and deterring insects, made in New Zealand.

100% compostable packaging.

No plastic, more product

{for example, Aqua (water) is not our first shampoo ingredient. It’s the third to last}

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Ka mahia ki Aotearoa 🥝

Formulated & made in New Zealand

Herdd 3-in-1 shampoo label featuring icons indicating it is for bathers and foams, natural, sulfate-free, nourishing hydration, anti-itch, and zero plastic.
Two packages of HERDD shampoo bars on a beige surface with a gray background. One labeled 'Rose+wagnolia' and the other 'Maple+milk', both featuring black silhouettes of various animals at the bottom.

Ready to shampoodle?

HERDD offers a high quality, New Zealand made skin-first approach to healthy skin, cuddly soft & shiny coats

  • Solid, concentrated {waterless} shampoo bars are formulated with quality & purpose-led plant ingredients

    The highest quality ingredients go into these bars; we leave out the fillers, harsh surfactants & chemicals.

    Our chemists have worked diligently to craft a natural foaming, solid formula, that effectively cleans away dirt deep into the coat, hydrates skin & ‘cuddlifies’ coats.

    No synthetic fragrances.

    Healthy skin = healthy coat = happy pets

  • HERDD 3-in-1 shampoo bars deliver you a product in one that:

    Cleans: with effective yet gentle coconut-derived cleansers that bind with grime, dirt & oil & wash them away {in the water you add at bath time, you don’t pay for it at the check-out}

    Conditions: with an abundance of natural hydrators & conditioners that you can’t actually put into liquid in the same deeply, nourishing way

    Detangles: with botanically extracted compounds to smooth the coat, mane or tail for maximum comb-ability & softness.

    For the quality of this concentrated bar, you won’t find a more affordable option.

    Just buy the purpose-led quality ingredients, not the water, plastic or chemicals.

  • Not only is a HERDD bar a 3-in-1 action, it gives you 3x the volume

    Each concentrated bar gives 3x the number of washes than a standard plastic shampoo bottle {based on washing a small-medium dog}.

    That is VALUEEE for money! & it’s precisely why you can find HERDD at the supermarket.

    Premium quality wihout the premium price tag, or plastic.

  • Lathers lots!

    Without sacrificing our “all natural” ingredients list, we have nailed a solid bar that LATHERS & FOAMS to cleanse the dirtiest & knottiest of coats & skin!

    We’ve given our bars to a few ‘pro-groomers’ to try – they were genuinely surprised on how much the bar foams!

  • No need for an expensive conditioner, our 3-in-1 bar is highly nourishing with purposefully selected conditioning, detangling & smoothing ingredients.

    Your pet’s coat will not feel stripped of oils after a bath with HERDD, instead it will be silky smooth & cuddly soft ♡

    HERDD bars detangle & hydrate too.

  • NZ made with all pet skin types in mind—even the most sensitive skin

    Ingredients are carefully selected & put together to cleanse, nourish & leave a shine on all types of pet coat.

    They are pH balanced for optimum skin health across dogs, cats, rabbits, horses, Ag Day pets & fur-coated species.

    Free of anything ‘poly’ aka synthetic, like SLS, SLES, silicone, parabens, diethanolamide (DEA), petroleum compounds (PEGS, PPGS).

    Carefully chosen essential oils (EO) that do not cause toxicity in dogs & cats (i.e. no tea tree, gaultheria procumbens, pennyroyal or pine).

  • Truly eco friendly & sustainable ♡

    Our packaging is 100% compostable; true to HERDD’s ethos of contributing positively to our environment, while delivering on quality & affordability for pet owners.

    We are like you. We love animals, want to do our best to care for our environment & want to save $ where we can without skimping on quality.

  • This is solid shampoo/conditoner/detangler in one.

    Think about a liquid product that has had the water removed {like you freeze-fried favourite fruits!}

    Don’t pay for “Aqua”, just the concentrate.

    The result? Save $ & plastic, & get a truly nourishing wash product that cannot be replicated into a liquid.

  • Use HERDD shampoo bars on all types of fur-coated pets, including dogs, cats, horses, rabbits, rodents, guinea pigs & Ag day pets.

    Made with human cosmetic-grade ingredients to strict EU cosmetic standards in a professional laboratory.

A box of HERDD shampoo with natural animal care; packaging features a silhouette of various animals and includes details about the product being made in New Zealand, with a pink soap bar and a light pink scrubber next to it on a wooden surface.

Your HERDD will smell as fresh as a daisy after

a bath this natural, pawtanical multi-function bar

Rose + wagnolia 🌸

3-in-1 Cleanse / Condition / Detangle shampoo bar for dogs, cats & all types of animals—ka mahia ki Aotearoa

Naturally enriched with Rose & Magnolia botanicals, Vitamins E & C, antioxidants & fatty acids—essential nutrients for healthy, soothed skin & soft coats.

Magnolia bark & rose flower extracts offer unique skin-purifying & protective properties, with a stress-relieving aroma, combined with coconut, plant butters & natural betaine for gentle cleansing, conditioning & detangling.

Promote healthy skin & support dandruff/irritation-free skin with HERDD’s pH balanced, solid anti-itch formula that effectively removes grime & odour without stripping the animal's natural oils.

A bar of HERDD Maple+Milk natural pet shampoo with a cardboard packaging in front of a cream-colored soap bar. The packaging features a silhouette of various animals and text indicating it is made in New Zealand, with 105 grams.

Maple + milk 🍼

The latest in human hair care collides with the needs of pets.

Rice milk protein, biotin & double-dose detangler,

strengths fur, nourishes skin & smooths coats 

Restore itchy, dry or damaged skin & nourish robust, thick or woolly coats, with this pH balanced, anti-itch cleansing & conditioning formula.

Don't pay for water or plastic, just quality, skin-first ingredients—HERDD’s waterless, concentrated 3-in-1 bars are equivalent to approx. 3 standard plastic bottles of liquid shampoo {plus it conditions/detangles too}. That’s bark for your buck.

More 3-in-1 bar action, supercharged with double detangler & proteins for long, woolly or tough coats, manes & tails

Luxuriously rich, with rice milk protein & biotin combined with vitamins, antioxidants & fatty acids—essential nutrients for healthy skin & strong, smooth coats.

Black and white drawing of a girl with two buns on her head, holding a dish, with a cat sitting nearby.

Going mutts with irritated skin?

We’ve redesigned human-cosmetic grade skin & paw care into this natural, highly effective pet-friendly topical application.

HERDD soothe + protect is a multi-purpose balm rich in vitamins, antioxidants & fatty acids to support healthy skin, with natural antifungal, antibacterial, anti-inflammatory & antihistamine properties.

Three cylindrical containers of HERDD soothing protection balm, with one lying on its side, displaying the label. The containers have a yellow and black color scheme with silhouettes of animals at the bottom, and the label describes the product as nourishing, healing, and soothing skin, made in New Zealand.
A small puppy lying on a soft, gray, furry blanket, clutching a hand holding a bottle.
A dog lying on grass with a sore, irritated area on its hind leg. A person holds a bottle of lemon myrtle balm near the dog's leg.
HERDD

  • Where skin sensitivities are heightened by environment, lifestyle & breed genetics, and skin & paws bear the brunt of daily adventure, soothe + protect delivers targeted, gentle relief by drawing on nature’s most proven healers & protectors.

    A multi-purpose, transparent balm to soothe, protect, heal & repair the skin of modern pets, with effective pet-safe botanicals.

    Made in NZ utilising nature’s superpowers—derived from the highest quality plant extracts: NEEM SEED, VITAMIN E, KAWAKAWA, LEMON MYRTLE + MORE.

  • Animal friendly smear-on balm - you won’t find anything quite like this.

    No scary spray, no plastic bottle, no synthetic ingredients—simply smear-on.

    Ideal for faces, hard to reach places, & for animals sensitive to sprays or aerosols.

  • Combining nature’s superpowers of plant extracts & botanical barrier-forming waxes, Soothe + protect is rich in vitamins, antioxidants, fatty acids, & natural anti-fungal, anti-bacterial, anti-inflammatory & antihistamine properties, while also deterring insects—an added benefit to its versatility.

    Protect your HERDD & maintain healthy skin with this naturally effective multi-purpose balm, that:

    Cleanses: with NEEM {nature’s anti-septic} & LEMON MYRTLE

    Moisturises: with a combination of PLANT butters & oils

    Soothes: with NEEM {nature’s anti-inflammatory}, KAWAKAWA & plant extracts

    Heals: with VITAMIN E which promotes healthy skin cell growth & hydration

    Protects: with this trade secret formula of nature’s superpowers, locked securely onto the skin by plant WAXES, creating a protective barrier.

    Prevents: by promoting healthy dermal layers & supporting the skin’s microbiome to guard against environmental nasties. In addition, with NEEM, it helps prevent insect bites.

    It’s good enough for you {human grade ingredients!}

  • A 100% compostable cardboard package encapsulates HERDD soothe & protect

    Use your stick liberally - it’s there to be used! It may end up a little tatty at the end, but that’s better than more plastic ending up in a landfill near you ❤︎‬

    No plastic, true to our HERDD ethos ❤︎‬

  • Quality, natural ingredients, safely nourish & protect your pets

    NZ made with all pet skin types in mind—even the most sensitive skin types.

    Suitable for:

    • Dogs

    • Cats

    • Rabbits

    • Rodents / guinea pigs

    • Horses

    • Farm animals

    All ingredients are human cosmetic-grade, & products are made to strict EU cosmetic standards in a professional laboratory.

  • Truly eco friendly formulas & Zero-plastic packaging ♡

    100% compostable packaging; true to HERDD’s ethos of contributing positively to our environment while delivering on quality & affordability for pet owners.

    Only nature’s ingredients including natural fragrances, nothing synthetic.

  • Effective on itchy, bitten, dry, irritated skin & paws, hot spots, mild fungal or bacterial skin infections, bee stings, sores, rashes, chafing & more.

    Examples of use cases:

    • Minor bites, cuts, chafing or bruising

    • Healing closed wounds to reduce scarring

    • Itchy skin, rashes & ‘hot spots’

    • Bee stings

    • Mild dermatitis or atopy

    • Dry & flaky skin or paw-pads

    • Sun burnt skin

    • Healing balm for insect, tick or flea bites

    • Deterring annoying insects  

    • Managing fungal skin infections {before they get bad} {e.g. ringworm & the like}

    • Managing ‘mud fever’ / ‘greasy heel’ in horses {apply at the earliest sign}

A black and white illustration of a human skull with added mechanical details.

Replace that plastic bottle

This nifty accessory for your HERDD 3-in-1 bars is close the kiwi heart

Made from NZ sheep’s wool by a NZ wool artisan, it is a 100% compostable solution to the plastic bottle—think of it as a natural fibre ‘loofah’ {no nylon} that you can pop your bar in & leave it there.

Simply wet it at bath time, & use it as an exfoliator & sponge to massage over your pet. Then hang it up to dry for next time.

'The Campaign for Wool' featuring a green line drawing of a sheep and text mentioning HM King Charles III as patron.

Supporting the NZ wool industry with our innovative ‘Bar tote’

HERDD bar tote
A dog with wet fur being groomed, held over a grooming tub with a beige towel underneath. The dog has a black nose and brown eyes. There is a groomer's hand holding a grooming tool and a white bracelet with the word 'HERD' on it. The background shows a white wall and a silver shower head.
HERDD bar tote shampoo bar maple milk

  • Put your HERDD shampoo bar in this purpose-fit tote & lather it up with water & a scrub over your pets’ coat.

    Keep washing with the bar inside, or take the bar out & use the tote as a bubbly sponge & scrubber.

    When your bar gets low, pop all the ‘bar bits’ in a tote, to use up every last bit of shampoo

  • When you’re finished with bath time, simply hang the tote, with your bar inside, to dry out^

    You don’t need to dry it, this wool tote will dry out purrfectly all-by-itself.

    ^Hang on the laundry tub tap, wash bay hook or outdoor tap to drip dry

  • True to our ethos of being TRULY eco-friendly, this tote is made from 100% recycled wool from sheep roaming the fields of New Zealand.

    Supporting NZ’s wool industry, because it really needs our help!

    This tote is 100% natural fibre (including the cotton loop), so it will compost down & not take up space in landfill.

  • When your bar gets low & breaks up, put the bits in the tote & continue to get uses out of your bar

    {When the bar breaks, think of those ‘bits’ as the end bit in a plastic bottle, that you usually can’t get out anyway}

  • This tote will last approx. 20 washes {if you’re using it as a sponge & scrubber}, or longer if you are using it to store your bar in.

    But once it’s worn, it is FULLY compostable fibre. If you have a compost bin, pop it in there, or reuse it as a seedling pot 🌱

    Or, just throw it in the bin where it’ll compost down & not take up room in a landfill near you.

  • HERDD has designed this little handy tote & made it right here in New Zealand 🐑

    Go on, follow the HERDD 🐑🐑🐑🐑

Paws for a meowment & hear what others say…

  • Shampoo bar - absolute winner!

    This is an absolute winner! I was surprised by how beautifully it lathers – much more than I expected from a bar. The scent is divine – fresh and clean, like a breath of New Zealand air (which makes sense, since that’s where it’s from!). After letting her get all dirty in these puddles on our local walk, this was the perfect solution.

  • Environmental & good for constant baths

    We got this bar recently for my dogs because they live in the mud and sand so we rinse and wash them often. We needed something that didn’t strip their hair with frequent washing. Smelled nice and is good for the environment ✔️✔️✔️

  • Bar tote - such a clever idea!

    Love it for quick washes post ride, to ensure all sweat is washed out of the coat & oils replaced - A few circular rubs gets the lather up, then I rinse off & hang the loop on a hook to dry (I don’t take the bar out).

  • Absolutely love!

    Absolutely love that we can buy a GOOD quality dog shampoo product at the supermarket. Once you get used to the solid bar, you will not want to use anything else. This has been great for our dog with itchy skin. Love this brand!

  • Kept natural coat oils intact

    After a bath with HERDD’s bar, Maya was very clean & soft after her coat dried. I noticed her coat felt quite soft & didn't have that stripped feel that dog shampoo can have where all the natural coat oils are completely gone.

  • I liked it very much

    The HERDD shampoo bar lathered well, smelt nice, but not too scented.

  • So economical

    I didn't use much of the bar during the wash. As I have 3 dogs, the HERDD bar is really economical for me & I would love to be able to buy some more! 🤩

  • Soothe & protect - amazing!

    I used HERDD soothe & protect on a skin fungal infection on my horse’s side. It had been coming back, & spread quickly. I put soothe & protect on it for 2 days, & it completely cleared it up. I’m just keeping it moisturised with soothe & protect, & the skin is super healthy. Amazing balm!

  • Great for sensitive dog skin

    I have a Cavoodle girl with very sensitive skin, and this has been perfect for her – no irritation at all, just a soft, shiny coat and a much more pleasant smell that’s made her even more cuddly

  • Smooth coats and a lovely, subtle fragrance!

    Love this! Tried it for the first time and it leaves our fur babies coat nice and smooth and much easier to groom, especially with those stubborn knots that they sometimes get under the arms.
    The smell is lovely, not overpowering like some products I’ve tried before. I like the natural ingredients, and no plastics.

  • Changing behaviour to use a bar shampoo!

    I Iiked the way the coat felt when the cats dried & the perfume was lovely.
    I found it a little hard to hold onto the cat & bar at the same time.

    —a note from HERDD on this dilemma: Use a bar tote! It’s why we created them, to help shift habit from plastic bottle liquid, to solid concentrate shampoo! Also, a few rubs with the bar until lathering, then set it aside & massage the coat.

“This is what rainbows smell like”

—A new HERDDy describing the scent of our 3-in-1 shampoo bars when they opened the box

“Absolutely love! It smells fantastic without being overpowering, & it leaves my dog clean, fresh & wonderfully soft.”

100% natural, skin-first care ritual for pets. NZ made with #zero-plastic.

Powered by purposeful, quality ingredients.

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ON NOW UNTIL 18 OCTOBER 2026

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  • That’s ok! Ask at the front desk.

    Ask the staff to range HERDD pet care in their Pet Aisle

Buy HERDD during your New World grocery shop.  Premium quality care at supermarket prices

You’ll also find our popular HERDD pet litter nearby

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Join our HERDD ♡

100% NZ made products that are good for the environment 🥝

Have you HERDD what we do in our community?

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