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NOW AT NEW WORLD · 5 TO 18 OCTOBER

Cuddlify coats, nourish skin; with one product, one wash.

Club Card price $15.99

$18.99

SPECIAL AT NEW WORLD, UNTIL 18 OCTOBER

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The Caravaggio logo in black, white, and red featuring an abstract depiction of a person's face within a stylized diamond shape.

Club Card prices, 5 to 18 October

3-in-1 shampoo bars

Shampoo, conditioner & detangler all-in-one solid, foaming bar, for dogs, cats & furry coats. Natural, skin-friendly & long lasting.

🍼 Maple + milk 🌸 Rose + wagnolia

$15.99

usually $18.99

Black and white drawing of a girl with two buns on her head, holding a dish, with a cat sitting nearby.

Soothe + protect balm

A natural smear-on balm that soothes & moisturises dry skin & paw pads, & helps protect against bug bites. A multi-purpose, pet cupboard essential.

🍋 Lemon myrtle

$22.99

usually $25.99

A black and white illustration of a human skull with added mechanical details.

Bar tote

A natural NZ wool pouch to hold your HERDD bar. Enhance sponging, lathering & exfoliation. Easy to grip in the bath, a place to store bars & fully compostable.

🐑 Natural NZ sheep’s wool

$9.99

usually $11.99

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Ready to shampoodle?

One bar, three jobs

Replaces your shampoo, conditioner & detangler. 60+ washes.

Skin-first

100% natural ingredients, made in New Zealand. Skin-friendly, soap-free.

Zero plastic

Home compostable packaging with no plastic bottle to throw away.

🫧 About 3 bottles of liquid shampoo in one bar, for less than you'd pay at the pet store.

Find your store

Find HERDD in the pet aisle. Look for our shelf tray 👀

Club Card prices run 5 to 18 October at all 24 stores below.

The Caravaggio logo in black, white, and red featuring an abstract depiction of a person's face within a stylized diamond shape.

Store not listed? Ask at the service desk. We're adding stores all the time.

Our 100% natural HERDD pet litter is in 46 New World stores too.

Meet the HERDD

Rose + wagnolia 3-in-1 bar

Our everyday bar for every coat type. A generous 105g concentrate formula that cleans, conditions & detangles in one wash & leaves coats soft with a fresh rose & magnolia scent 🌸

    • Rose flower & magnolia bark extracts

    • Coconut, plant butters & natural betaine

    • Vitamins E & C, antioxidants & fatty acids

    • pH balanced for pets. No SLS, SLES, silicones, or parabens

Maple + milk 3-in-1 bar

Made for long, woolly, or tough coats, manes & tails. A double dose of detangler with nourishing rice milk protein & biotin, leaves coats ‘cuddlified’, smooth, strong & easier to brush 🍼

    • Rice milk protein & biotin.

    • Double-dose natural detangler.

    • Vitamins, antioxidants & fatty acids.

    • pH balanced for pets. No SLS, SLES, silicones, or parabens.

Soothe + protect balm 🍋

A multi-purpose balm in an oversized 125g stick. It soothes & moisturises dry skin & paw pads, supports healthy skin, & deters insects to help protect against bites.

No spray & no plastic bottle, so it’s purr-fect for faces, hard-to-reach spots, & pets who dislike sprays.

    • Neem Seed extract & Kawakawa.

    • Vitamin E & Lemon myrtle.

    • Plant butters & waxes that stay on the skin.

    • No synthetic ingredients.

Bar tote 🐑🫧

Made from NZ wool by a local artisan. A sponge & a bar holder in one. Use it to enhance bath time with rich lather & exfoliation, & a pouch to use every last bit of your HERDD bars. Hang it up to dry between uses, leaving the bar inside.

100% natural fibre, including the cotton loop. Compost it when you're done.

Suitable for dogs, cats, rabbits, horses & Ag Day animals.

Bath time, sorted

Wet the coat, rub the bar in & massage. That's it.

Paws for a meowment

“Initially I was sceptical as it’s a bar of soap, as opposed to a liquid or gel, however it works really well. It lathers super well, has a great, long lasting scent & is delicate on my dog’s sensitive skin. Totally recommend it.”
— Rege, dog owner

Very effective

“I have a Cavoodle girl with very sensitive skin, and this has been perfect for her. No irritation at all, just a soft, shiny coat. It’s an absolute winner! I was surprised by how beautifully it lathers – much more than I expected from a bar. The scent is divine. ”
— Taryn, Cavoodle owner

Great for sensitive skin

Kept natural coat oils intact

“After a bath with HERDD’s bar, Maya was very clean & soft. Her coat didn’t have that stripped feel that dog shampoo can have. After letting her get all dirty in puddles on our local walk, this was the perfect solution.”
— Shayna, Bichon Frise owner

NZ made to international EU cosmetic regulations

Truly eco friendly & sustainable

Employing adults with special needs at The Attainable Trust

Campaign for Wool NZ partner

Gold award emblem with an animal figure, the words 'Sustainable & Eco-Friendly Pet Company of the Year' beneath it.

2026 Pet Innovation Awards

Foodstuffs EMERGE Small Supplier finalist

Club Card prices end 18 October.

Pick up HERDD in the pet aisle at New World

Find your store
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Series of icons with text: 'Made in', a duck, '100%', a perfume bottle, 'Effective', a spray bottle with a leaf, 'Chemical Free', a local spray bottle, 'Eco Plastic', crossed out plastic bottle.

100% natural, skin-first care ritual for pets. NZ made with #zero-plastic.

Powered by purposeful, quality ingredients.