Paws for a meowment.

This is what rainbows smell like.

All natural New Zealand made, pet hygiene products that your HERDD is going to L O V E ♡

{Effective} natural animal care that is good for the environment

Made from the highest quality essential oils & natural ingredients, to cleanse, condition & nourish your pet. We’ve formulated a range of HERDD shampoo bars for every preference, & crafted a-never-before HERDD soothe & protect ‘everything’ balm to soothe, protect & heal irritated skin & coats

Gentle on delicate paws, safe for sensitive skin types, & made for all types of adored pets, BIG or small.

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Ka mahia ki Aotearoa 🥝

Formulated & made in New Zealand

100% compostable packaging

No plastic, more product

{for example, Aqua (water) is not our first shampoo ingredient. It’s the third to last}

Ready to shampoodle?

  • A unique formula made with the highest quality essential oils & natural ingredients.

    Our HERDD has worked diligently to craft a truly NATURAL formula, that does a brilliant job of shampooing your beloved pet.

  • Without sacrificing our “all natural” ingredients list, we have produced a shampoo bar that will lather up & cleanse the dirtiest & knottiest of coats & skin!

  • There is no need for an expensive conditioner, our shampoo is highly nourishing with purposefully selected conditioning & smoothing ingredients

    Your pet’s coat will not feel stripped of oils after a bath with HERDD, instead they will be silky smooth & cuddly soft ♡

    Yep, HERDD bars detangle too.

  • MORE than 3x the number of washes than a standard plastic shampoo bottle*

    For the quality of this bar, you won’t find a more affordable option.

    Approx. 75 washes per HERDD bar, washing a medium sized dog

  • NZ made with all pet skin types in mind - even the most sensitive skin

    Our quality, natural ingredients cleanse, nourish and leave a shine on the dirtiest of coats

    pH balanced for optimum skin health

    Freeof anything ‘poly’ aka synthetic, SLS, SLES, silicone, parabens, diethanolamide (DEA), petroleum compounds (PEGS, PPGS)

    Carefully chosen essential oils (EO) that do not cause toxicity in dogs & cats (i.e. no tea tree, gaultheria procumbens, pennyroyal or pine)

  • Truly eco friendly ♡

    Our packaging is 100% compostable - true to HERDD’s ethos of contributing positively to our environment…

    while delivering on quality & affordability for pet owners.

  • Use HERDD shampoo bars on all types of pets, including dogs, cats, horses, bunnies, guinea pigs & Ag day pets

Rose & wagnolia?

Your HERDD will smell as fresh as a daisy after a bath this paw-tanical shampoo bar.

This nourishing bar’s scent will take your breath away, & leave your pet clean, soft & smelling delightful

Maple & milk?

When the latest in human hair care will only do for your furbaby.

Packed with biotin & ricemilk, with anti-static detangler, this bar cleans, conditions, nourishes & detangles coats, manes & tails

We have more coming

Can you guess what? Paws for a clue.

Going mutts with irritated skin?

  • Protect your HERDD & maintain healthy skin with our naturally effective formula that nourishes, heals & soothes skin.

    Once you have HERDD soothe & protect in your cabinet, you won’t look back…

    An ‘everything’ balm made in NZ with the highest quality Essential Oils & ingredients, using a unique trade secret formulation 💌

  • Animal friendly smear-on balm - you won’t find anything quite like this

    No scary spray, simply smear-on

    Ideal for faces or for animals sensitive to sprays or aerosols

  • Soothe & heal, cleanse & moisturise, & protect & prevent

    Purposefully chosen ingredients for itchy, bitten, dry or irritated skin, that provide anti-inflammatory, anti-itch, antifungal, antiseptic & antihistamine properties

    ‪‪❤︎‬ Vitamin E

    ‪‪❤︎‬ Nature’s super power Neem seed

    ‪‪❤︎‬ Nourishing almond, coconut & shea oils

    ❤︎‬ Naturally fragranced with lemon myrtle

    It’s good enough for you {human grade ingredients!}

  • A 100% compostable cardboard package encapsulates HERDD soothe & protect

    Use your stick liberally - it’s there to be used! It may end up a little tatty at the end, but that’s better than more plastic ending up in a landfill near you ❤︎‬

    No plastic, true to our HERDD ethos ❤︎‬

  • NZ made with all pet skin types in mind - even the most sensitive skin types

    Our quality, natural ingredients, safely nourish & protect your pets.

  • Truly eco friendly ♡

    Our packaging is 100% compostable - true to HERDD’s ethos of contributing positively to our environment…

    while delivering on quality & affordability for pet owners.

  • It’s effective for:

    • Minor bites, cuts, chafing or bruising

    • Itchy skin & rashes

    • Bee stings

    • Mild dermatitis or atopy

    • Dry & flaky skin or paw-pads

    • Sun burnt skin

    • Healing balm for insect, tick or flea bites

    • Deterring annoying insects  

    • Managing fungal skin infections {before they get bad}

    • Managing ‘mud fever’ in horses {apply at the earliest sign}

With our own creation ~ the HERDD bar tote, we’re a proud partner of

A tote for your bar?

  • Put your HERDD shampoo bar in this purpose-fit tote & lather it up with water & a scrub over your pets’ coat

    Keep washing with the bar inside, or to make your bar last {even} longer, take the bar out & use the tote as a bubbly sponge & scrubber.

  • When finished with bath time, store your wet bar in the tote & hang up to dry^.

    You don’t need to dry it, this wool tote will dry out purrfectly all-by-itself.

    ^Hang on the laundry tub tap, wash bay hook or outdoor tap to drip dry

  • True to our ethos of being TRULY eco-friendly, this tote is made from 100% recycled wool from sheep roaming the fields of New Zealand.

    Supporting NZ’s wool industry, because it really needs our help!

    This tote is 100% natural fibre (including the cotton loop), so it will compost down & not take up space in landfill.

  • When your bar gets low & breaks up, put the bits in the tote & continue to get uses out of your bar

    {When the bar breaks, think of those ‘bits’ as the end bit in a plastic bottle, that you usually can’t get out anyway}

  • This tote will last approx. 20 washes {if you’re using it as a sponge & scrubber}, or longer if you are using it to store your bar in.

    But once it’s worn, it is FULLY compostable fibre. If you have a compost bin, pop it in there, or reuse it as a seedling pot 🌱

    Or, just throw it in the bin where it’ll compost down & not take up room in a landfill near you.

  • HERDD has designed this little handy tote & made it right here in New Zealand 🐑

    Go on, follow the HERDD 🐑🐑🐑🐑

  • Shampoo bar - absolute winner!

    This is an absolute winner! I was surprised by how beautifully it lathers – much more than I expected from a bar. The scent is divine – fresh and clean, like a breath of New Zealand air (which makes sense, since that’s where it’s from!). After letting her get all dirty in these puddles on our local walk, this was the perfect solution.

  • Bar tote - such a clever idea!

    Love it for quick washes post ride, to ensure all sweat is washed out of the coat & oils replaced - A few circular rubs gets the lather up, then I rinse off & hang the loop on a hook to dry (I don’t take the bar out).

  • Kept natural coat oils intact

    After a bath with HERDD’s bar, Maya was very clean & soft after her coat dried. I noticed her coat felt quite soft & didn't have that stripped feel that dog shampoo can have where all the natural coat oils are completely gone.

  • I liked it very much

    The HERDD shampoo bar lathered well, smelt nice, but not too scented.

  • So economical

    I didn't use much of the bar during the wash. As I have 3 dogs, the HERDD bar is really economical for me & I would love to be able to buy some more! 🤩

  • Soothe & protect - amazing!

    I used HERDD soothe & protect on a skin fungal infection on my horse’s side. It had been coming back, & spread quickly. I put soothe & protect on it for 2 days, & it completely cleared it up. I’m just keeping it moisturised with soothe & protect, & the skin is super healthy. Amazing balm!

  • Great for sensitive dog skin

    I have a Cavoodle girl with very sensitive skin, and this has been perfect for her – no irritation at all, just a soft, shiny coat and a much more pleasant smell that’s made her even more cuddly

  • Smooth coats and a lovely, subtle fragrance!

    Love this! Tried it for the first time and it leaves our fur babies coat nice and smooth and much easier to groom, especially with those stubborn knots that they sometimes get under the arms.
    The smell is lovely, not overpowering like some products I’ve tried before. I like the natural ingredients, and no plastics.

Join our HERDD ♡

100% NZ made products that are good for the environment 🥝

  • Animal Feed Barn - 789 Te Rapa Road, Te Rapa

    Fountain City - 271A Kahikatea Drive, Hamilton

    More coming soon!

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100% natural pet care.

Zero-plastic.

NZ made.

Quality.