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Paws for a meowment.

This is what rainbows smell like.

Next generation NZ made, pet hygiene products that your HERDD is going to L O V E ♡

Logo for Herdd pet care in white text on black background.

{Effective} naturally formulated cuddlifiers,

that are good for the

environment, you & your pets

Symbols and text indicating natural, effective, chemical-free, and eco-friendly product qualities.

Your Christmas pheasants

for your HERDD

are sorted!

✨ The whole HERDD bundle ✨ —bundle & save ✨ The whole HERDD bundle ✨ —bundle & save
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We’ve made up FOUR bundles to fill your human or furbaby stockings this Christmas

Bundle

&save

Shop for Santa Claws now

Simply, we cuddlify coats

Made from high quality, 100% natural purpose-led ingredients

to cleanse, condition & nourish pet skin & coats

A HERDD of shampoo bars for every pet-parent preference,

a unique soothe & protect ‘everything’ balm to soothe, heal & protect

& our very own wool creation – the HERDD bar tote

All crafted to be gentle on delicate paws, safe for sensitive skin types,

& versatile for all types of adored pets, BIG or small.

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Ka mahia ki Aotearoa 🥝

Formulated & made in New Zealand

No plastic, more product

{for example, Aqua (water) is not our first shampoo ingredient. It’s the third to last}

100% compostable packaging

HERDD pet care HERDD shampoo bar for pets

Ready to shampoodle?

  • Our solid, concentrated shampoo bars are formulated with quality & purpose-led ingredients. The highest quality essential oils & natural ingredients go into these bars, without fillers or harsh surfactants.

    Our HERDD has worked diligently to craft a truly NATURAL formula, that effectively cleans away dirt deep into the coat, hydrates skin & ‘cuddlifies’ coats.

    Healthy skin = healthy coat = happy pets

  • MORE than 3x the number of washes than a standard plastic shampoo bottle*

    For the quality of this concentrated bar, you won’t find a more affordable option.

    Buy the purpose-led quality ingredients, not the fillers or water.

    *Based on washing a medium sized dog

  • Without sacrificing our “all natural” ingredients list, we have produced a shampoo bar that will lather up lots & cleanse the dirtiest & knottiest of coats & skin!

    We’ve given our bars to a few ‘pro-groomers’ to try – they were genuinely surprised on how much the bar foams!

  • There is no need for an expensive conditioner, our shampoo is highly nourishing with purposefully selected conditioning & smoothing ingredients.

    Your pet’s coat will not feel stripped of oils after a bath with HERDD, instead they will be silky smooth & cuddly soft ♡

    Yep, HERDD bars detangle & hydrate too, with nature’s guar gum & natural betaine.

  • NZ made with all pet skin types in mind - even the most sensitive skin.

    Ingredients carefully selected & put together to cleanse, nourish & leave a shine on the dirtiest of coats.

    pH balanced for optimum skin health.

    Free of anything ‘poly’ aka synthetic, like SLS, SLES, silicone, parabens, diethanolamide (DEA), petroleum compounds (PEGS, PPGS).

    Carefully chosen essential oils (EO) that do not cause toxicity in dogs & cats (i.e. no tea tree, gaultheria procumbens, pennyroyal or pine)

  • Truly eco friendly ♡

    Our packaging is 100% compostable - true to HERDD’s ethos of contributing positively to our environment…

    while delivering on quality & affordability for pet owners.

  • Use HERDD shampoo bars on all types of pets, including dogs, cats, horses, bunnies, guinea pigs & Ag day pets.

    It’s human grade!

Shampoo bar:

Rose & wagnolia 🌸

Your HERDD will smell as fresh as a daisy after a bath this

paw-tanical shampoo bar. This nourishing bar’s scent will take your

breath away, & leave your pet clean, soft & smelling delightful

Advertisement promoting HERDD pet shampoos with the message that bath time is redefined as a skincare ritual for modern coated dogs and pets, emphasizing healthy skin and pet wellness.
Text explaining the importance of pH balance for dogs and pets, with information on skin pH ranges for different animals, and a partial image of a dog.
A poster about dog skincare and hygiene with black background and white text, featuring a close-up image of a dog with wet fur and water droplets.
Text on a black background discussing smelly coats and natural shampoo bars, with part of a cat's face visible in the bottom left corner.
Text explaining the benefits of gentle, balanced shampoos for dogs with sensitive, itchy skin, highlighting ingredients and what to avoid.
Text with info about eco-friendly grooming, emphasizing the importance of caring for the planet, and highlighting HERDD's fully compostable shampoo bars for pets, alongside an image of a happy dog.
Text on a black background discussing seasonal grooming and skincare benefits for animals, with a faint image of a white dog in the background.
A happy, smiling Australian Shepherd dog with a black background and white text promoting HERDD pet care products.
A black background with a white arrow pointing to the right.

Shampoo bar:

Maple & milk 🍼

When the latest in human hair care will only do for your furbaby.

Packed with biotin & ricemilk, with anti-static detangler, this bar

cleans, conditions, nourishes & detangles coats, manes & tails

Going mutts with irritated skin?

A dog lying on grass with a sore, irritated area on its hind leg. A person holds a bottle of lemon myrtle balm near the dog's leg.
HERDD soothe & protect balm for pets dogs horses

  • Protect your HERDD & maintain healthy skin with our naturally effective formula that nourishes, heals & soothes skin.

    Once you have HERDD soothe & protect in your cabinet, you won’t look back…

    An ‘everything’ balm made in NZ with the highest quality Essential Oils & ingredients, using a unique trade secret formulation 💌

  • Animal friendly smear-on balm - you won’t find anything quite like this

    No scary spray, simply smear-on

    Ideal for faces or for animals sensitive to sprays or aerosols

  • Soothe & heal, cleanse & moisturise, & protect & prevent

    Purposefully chosen ingredients for itchy, bitten, dry or irritated skin, that provide anti-inflammatory, anti-itch, antifungal, antiseptic & antihistamine properties

    ‪‪❤︎‬ Vitamin E

    ‪‪❤︎‬ Nature’s super power Neem seed

    ‪‪❤︎‬ Nourishing almond, coconut & shea oils

    ❤︎‬ Naturally fragranced with lemon myrtle

    It’s good enough for you {human grade ingredients!}

  • A 100% compostable cardboard package encapsulates HERDD soothe & protect

    Use your stick liberally - it’s there to be used! It may end up a little tatty at the end, but that’s better than more plastic ending up in a landfill near you ❤︎‬

    No plastic, true to our HERDD ethos ❤︎‬

  • NZ made with all pet skin types in mind - even the most sensitive skin types

    Our quality, natural ingredients, safely nourish & protect your pets.

  • Truly eco friendly ♡

    Our packaging is 100% compostable - true to HERDD’s ethos of contributing positively to our environment…

    while delivering on quality & affordability for pet owners.

  • It’s effective for:

    • Minor bites, cuts, chafing or bruising

    • Itchy skin & rashes

    • Bee stings

    • Mild dermatitis or atopy

    • Dry & flaky skin or paw-pads

    • Sun burnt skin

    • Healing balm for insect, tick or flea bites

    • Deterring annoying insects  

    • Managing fungal skin infections {before they get bad}

    • Managing ‘mud fever’ in horses {apply at the earliest sign}

A tote for the bar?

With our own creation ~ the HERDD bar tote, we’re a proud partner of

'The Campaign for Wool' featuring a green line drawing of a sheep and text mentioning HM King Charles III as patron.
HERDD bar tote wool tote pouch for shampoo bars
HERDD bar tote
HERDD bar tote shampoo bar maple milk

  • Put your HERDD shampoo bar in this purpose-fit tote & lather it up with water & a scrub over your pets’ coat.

    Keep washing with the bar inside, or take the bar out & use the tote as a bubbly sponge & scrubber.

    When your bar gets low, pop all the ‘bar bits’ in a tote, to use up every last bit of shampoo

  • When you’re finished with bath time, simply hang the tote, with your bar inside, to dry out^

    You don’t need to dry it, this wool tote will dry out purrfectly all-by-itself.

    ^Hang on the laundry tub tap, wash bay hook or outdoor tap to drip dry

  • True to our ethos of being TRULY eco-friendly, this tote is made from 100% recycled wool from sheep roaming the fields of New Zealand.

    Supporting NZ’s wool industry, because it really needs our help!

    This tote is 100% natural fibre (including the cotton loop), so it will compost down & not take up space in landfill.

  • When your bar gets low & breaks up, put the bits in the tote & continue to get uses out of your bar

    {When the bar breaks, think of those ‘bits’ as the end bit in a plastic bottle, that you usually can’t get out anyway}

  • This tote will last approx. 20 washes {if you’re using it as a sponge & scrubber}, or longer if you are using it to store your bar in.

    But once it’s worn, it is FULLY compostable fibre. If you have a compost bin, pop it in there, or reuse it as a seedling pot 🌱

    Or, just throw it in the bin where it’ll compost down & not take up room in a landfill near you.

  • HERDD has designed this little handy tote & made it right here in New Zealand 🐑

    Go on, follow the HERDD 🐑🐑🐑🐑

  • Shampoo bar - absolute winner!

    This is an absolute winner! I was surprised by how beautifully it lathers – much more than I expected from a bar. The scent is divine – fresh and clean, like a breath of New Zealand air (which makes sense, since that’s where it’s from!). After letting her get all dirty in these puddles on our local walk, this was the perfect solution.

  • Bar tote - such a clever idea!

    Love it for quick washes post ride, to ensure all sweat is washed out of the coat & oils replaced - A few circular rubs gets the lather up, then I rinse off & hang the loop on a hook to dry (I don’t take the bar out).

  • Kept natural coat oils intact

    After a bath with HERDD’s bar, Maya was very clean & soft after her coat dried. I noticed her coat felt quite soft & didn't have that stripped feel that dog shampoo can have where all the natural coat oils are completely gone.

  • I liked it very much

    The HERDD shampoo bar lathered well, smelt nice, but not too scented.

  • So economical

    I didn't use much of the bar during the wash. As I have 3 dogs, the HERDD bar is really economical for me & I would love to be able to buy some more! 🤩

  • Soothe & protect - amazing!

    I used HERDD soothe & protect on a skin fungal infection on my horse’s side. It had been coming back, & spread quickly. I put soothe & protect on it for 2 days, & it completely cleared it up. I’m just keeping it moisturised with soothe & protect, & the skin is super healthy. Amazing balm!

  • Great for sensitive dog skin

    I have a Cavoodle girl with very sensitive skin, and this has been perfect for her – no irritation at all, just a soft, shiny coat and a much more pleasant smell that’s made her even more cuddly

  • Smooth coats and a lovely, subtle fragrance!

    Love this! Tried it for the first time and it leaves our fur babies coat nice and smooth and much easier to groom, especially with those stubborn knots that they sometimes get under the arms.
    The smell is lovely, not overpowering like some products I’ve tried before. I like the natural ingredients, and no plastics.

  • Changing behaviour to use a bar shampoo!

    I Iiked the way the coat felt when the cats dried & the perfume was lovely.
    I found it a little hard to hold onto the cat & bar at the same time.

    —a note from HERDD on this dilemma: Use a bar tote! It’s why we created them, to help shift habit from plastic bottle liquid, to solid concentrate shampoo! Also, a few rubs with the bar until lathering, then set it aside & massage the coat.

Join our HERDD ♡

100% NZ made products that are good for the environment 🥝

100% natural, skin-first care ritual for pets. NZ made with #zero-plastic.

Powered by purposeful, quality ingredients.

Shop online

  • North Island, NZ

    ShowThyme Professional Pet Care – At NZ Dog & Cat shows + online

    Animal Feed Barn – 789 Te Rapa Road, Te Rapa

    Fountain City – 271A Kahikatea Drive, Hamilton

    South Island, NZ

    Frances Nation – 28 Worcester Boulevard, The Arts Centre, Christchurch

    Australia

    Saddleworld Dural – Old Northern Road, Sydney

    Amazon.com.au

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