You’ve HERDD by now

We’re upping the game on your horses and farm animals quality of rest

Long lasting bedding.

Convenient. Absorbent. Eco friendly

For horses, foals & all kinds of farm animals

{Ag Day pets, lambs, calves, chickens, rabbits, pigs, goats, alpacas & more}

Dehydrated NZ grown bedding, that provides your animals soft, long lasting, low dust & highly absorbent bedding.

100% natural compressed bedding grown in unique conditions, to give your animals a soft, superior hygienic bed & you an easy option.

Made from untreated high density {for absorbability & durability} Northland pine, with low moisture content {~7%} & packed in compostable, oversized 22kg bags – there’s zero-plastic around here.

HERDD bedding, containing 100% pine bedding for horses and farm animals, made in New Zealand.

Less waste,

less effort.

More comfort,

more rest.

HERDD bedding expands 4x in volume for more fluffy bedding
Top Up One Bag a fortnight
HERDD pet care natural, effective, chemical-free, fragrance, and plastic-free dog products.

100% NZ made from sustainable pine

FSC logo, The mark of responsible forestry

Certifiably responsibly grown in Northland, New Zealand

  • Made from dehydrated pine from the highest density pine forests in Northland NZ (>475kg/m3), with a low moisture content (<7.5%) - physical properties that give HERDD superior absorbency.

    Effectively soak up urine, watch HERDD clump around moisture when fully saturated, & disguise ammonia odours with its natural pine oils.

  • Convenient to fill a stall from empty with oversized 22kg bags that expand ~4x in volume.

    Simple to top-up, less frequently - we recommend 1 bag/fortnight to replenish what has been taken out.

  • With equal parts water added, each bag of HERDD expands to multiples of its dry state (~4x), providing more, long lasting bedding.

    There is more bedding in a HERDD bag than a 19kg shavings bale! (that’s economical!)

  • Unsoiled bedding is long lasting for 12 months or more (with good stable management & ventilation)

  • HERDD's innate charateristics are suited to making animals with sensitive airways, comfortable.

    HERDD is low dust with a low moisture content (dehydrated), so it is excellent for those horses' that NEED a DRY & LOW DUST rest environment to help with respiratory conditions 🤧

    HERDD is able to be used UNactivated (like a litter) straight out of the bag, if required.

    Our products is happily used by cats, rabbits, chickens, puppies - all of which have the tiniest of lungs & sensitive airways.

  • Safe for animals of all ages, including foals & chickens.

    Suitable for use on any stable flooring - HERDD packs down giving softness & grip to concrete bases, lime or dirt floors, & very effective toilet paper on top of rubber matting 🧻

    We recommend 7 bags if you have rubber floors, or 9 bags if you don’t.

  • HERDD packaging is 100% compostable, as is the contents of the bag. HERDD bedding contains no bark, tar, chemicals or added resin.

    It’s truly eco-friendly.

  • HERDD finely coats manure droppings (like chicken nuggets) & clumps around urine, making mucking out quick & easy

  • Reduce manure pile accumulation over time, because with HERDD, you’ll remove minimal amounts of soiled bedding during muck out, leaving more of the good-stuff in.

    And, you won’t have any plastic to get rid of, just a 100% compostable paper bag.

  • We can promise you a reliable supply of bedding for your horses & farm animals, every week of the year.

100% compostable packaging

Our customers tell us mucking out HERDD is super quick & easy. We know that, but somethings you have to test yourself, right?

Want to reduce use of single-use plastic in your barn? Start with HERDD

HERDD hacks aim to reduce waste in a landfill near you…Compost, recycle or repurpose

Truly, environmentally friendly,

including the packaging

Our bags are 100% compostable - you can put them in your manure pile to compost, burn in your (legal!) fireplace, use them as garden weed mat or put in your compost bin, or simply recycle in your council collection.

We are zero-plastic around here - no soft plastic bags {which you can’t recycle conveniently, or compost}

Save time. Reduce effort

Our horses and humans love our product, and we think you and your animals will too… we’d love you to join our HERDD x

From forest to farm, we use NZ companies

to deliver you HERDD & proudly

support community in the process

With the health of the environment firmly in our sights, we keep our marketing eco-footprint minimal, while maximising our bag size and community impact.

We proudly support a NZ Community Participation program designed to extend the independence of its people with disabilities, helping them achieve goals and make meaningful relationships.

With HERDD, minimise packaging waste, while maximising convenience, your animals’ comfort & support for local business

Ready to become a HERDDy?

And be as delighted as this lot…

Give your animals the hygienic

comfort they need with HERDD bedding

Use HERDD bedding in your

garden as mulch or compost

Soiled HERDD bedding combined with manure/urine makes excellent compost for your garden. Empty HERDD bags flattened can be repurposed as weed mat. & yes, you can use HERDD as garden mulch straight out of the bag too.

The HERDD of stockists

NORTH AUCKLAND | SOUTH AUCKLAND | NORTHLAND | HAMILTON | CAMBRIDGE | TAURANGA | WHANGANUI-MANAWATU | WELLINGTON | BLENHEIM |

NORTH AUCKLAND | SOUTH AUCKLAND | NORTHLAND | HAMILTON | CAMBRIDGE | TAURANGA | WHANGANUI-MANAWATU | WELLINGTON | BLENHEIM |

Have you HERDD we have a new

pet care range?

HERDD shampoo bar | Maple + milk
$18.95

Maple + milk is a special formulation, made with biotin & ricemilk to supercharge coat repair & detangle knotty coats, manes & tails.  Crafted with all pets in mind, but especially effective for the ever-pupular ‘Latte dog’ {Poodles & ‘oodles}, long haired cats & dogs, & horse manes & tails

🥛 Solid bar, unique formulation

🥛 Lathers up lots for a thorough clean

🥛 Detangles knots & leaves a shine

🥛 No need for conditioner, this shampoo supercharges coat nourishment & strength with biotin & ricemilk, the big thing in human haircare

🥛 Suitable for sensitive skin types, pH balanced for pets

🥛 NZ made with highest quality Essential Oils & natural ingredients

🥛 MORE than 3x the number of washes than a standard plastic shampoo bottle (approx. 75 washes per HERDD bar)*

🥛 Use a HERDD bar tote to make your bar last even longer, & to store your shampoo bars between uses

🌱 All in a home compostable box

105g

*Based on a medium size dog

HERDD bar tote
$11.95

A sponge in disguise: reusable, antibacterial & compostable wool tote for your HERDD shampoo bars & a nifty pouch to store & dry them in ☂️

Paws for a meowment, & prick your ears – these totes are crafted from 100% natural recycled, biodegradable NZ wool fibre, to make bath time with your HERDD effective & fun ~ we’re proudly supporting the NZ wool industry with innovative ways to use versatile NZ wool… here’s how you can too:

🐑 Enhance lathering & exfoliation during bathtime with our tote – these get better with age!

🐑 Use it with your HERDD shampoo bar inside

🐑 Adds grip to slippery bars

🐑 Using a tote helps make your HERDD shampoo bars last even longer

🐑 Lasts approx. 20* washes, & is compostable at end-of-life

🐑 Purrfect for when your bar gets low & bit-sy, leave the bits in the tote & keep bathing!

🐑 NZ made from recycled NZ sheep’s wool {we’re a proud partner of ‘Campaign for Wool NZ’}

🐑 All in a home compostable box

As these are made of 100% natural fibres, they will wear & change shape with use, & are meant to be replaced. Expect some shedding & simply replace once worn – dispose of as you purr-fur {in the compost, rubbish or reuse as a seedling pot}.

*It will last many more washes if you leave your bar permanently inside (hanging up to dry with the bar intact between uses). You’ll be amazed at how much lather & how many washes you get!

Instructions; it’s pawsitively easy!

🐑 Wet the coat & tote with warm water, & rub over your pet in circular motions, getting the foamy lather started

🐑 Leave the bar inside for a deep clean with lots of bubbles {or alternatively, remove it from the tote & set aside}

🐑 The tote is like a foamy exfoliation sponge, keep it damp to maximise the cleansing lather & foam

🐑 Rinse pet’s coat thoroughly, & finish by drying

🐑 Store bars inside the tote, hanging up over the laundry sink or outside to dry out between uses {you don’t need to rinse}

🐑 Use a tote to store each HERDD bar you have in use {we have a bar fragrance for many moods!}

🐑 PS: the lanolin scent {it’s mild & natural!} will fade with air & sunshine, & become impurr-ceptible after awhile

HERDD shampoo bar | Rose & wagnolia
$18.95

Your HERDD will smell as fresh as a daisy after a bath with this nourishing, paw-tanical shampoo bar formulated in NZ

Rose & wagnolia is for the pink & floral lovers – a floral-bouquet inspired scent, leaving your furry friend with a plush, lush coat for Spring

🌷 Solid bar, unique formulation

🌷 Lathers up lots for a thorough clean

🌷 Leaves a natural sheen on coats

🌷 No need for an expensive conditioner, our shampoo is highly nourishing with purposefully selected, cleansing & conditioning ingredients

🌷 Suitable for sensitive skin types, pH balanced for pets

🌷 NZ made with highest quality Essential Oils & natural ingredients

🌷 With it’s rose & magnolia oils, this unique bar offers aromatherapy to stressed or anxious pets, along with excellent anti-bacterial properties

🌷 MORE than 3x the number of washes than a standard plastic shampoo bottle (approx. 75 washes per HERDD bar)*

🌷 Use a HERDD bar tote to make your bar last even longer, & to store your shampoo bars between uses

🌱 All in a home compostable box

*Based on a medium size dog

105g

HERDD soothe & protect | Lemon myrtle
$25.95

Protect your HERDD & maintain healthy skin with our naturally effective formula that nourishes, heals & soothes skin.

Once you have HERDD soothe & protect in your cabinet, you won’t look back…

An ‘everything’ balm made in NZ with the highest quality Essential Oils & ingredients, using a unique trade secret formulation 💌

🩹 Actives Neem & Vitamin E

🩹 Trade secret formulation, in an animal friendly smear-on balm: You won’t find anything quite like this

🩹 NZ made with highest quality Essential Oils & ALL natural ingredients

🩹 Naturally fragranced with lemon myrtle

🩹 For animals sensitive to sprays or aerosols {ideal for faces}

🩹 Soothe, cleanse & moisturise itchy, bitten, dry or irritated skin with Vitamin E & healing oils

🩹 Help deter insects, flies, fleas & ticks with nature’s Neem seed

🩹 Purposefully chosen ingredients to provide anti-inflammatory, anti-itch, antifungal, antiseptic & antihistamine properties

🩹 All in a home compostable package & a big 125g stick!

How to use:

  • Smear over the coat, skin or paws {you can even use it on your dry skin}

  • Apply generously or target specific areas as often as required

  • Reapply every few hours for best insect protection results

  • For horses, also use as a plaiting wax to tame manes & tails

  • Keep out of eyes & discontinue if irritation occurs {external use only}

  • Oily residue is expected - you can wipe it off but we recommend leaving it to provide a soothing barrier

Effective for:

  • Minor bites, cuts, chafing or bruising

  • Itchy skin & rashes

  • Mild dermatitis or atopy

  • Dry & flaky skin or paw-pads

  • Sun burnt skin

  • Bee stings (Neem, a natural antihistamine)

  • Healing balm for insect, tick or flea bites

  • Deterring annoying insects  

  • Managing fungal skin infections {heal & then protect skin from reoccurrence}

  • Managing ‘mud fever’ in horses {apply at the earliest sign & use long term as a barrier}

  • Plaiting wax

Topical application. If skin symptoms persist, seek advice from a Vet.

Paws & check it out. It’s for horses too.

Bespoke HERDD merch

Buttery fabric, flattering profile, quick drying & UV protective. Easy to wash & affordable

HERDD’s founder always wanted to design a textile. These floral fabrics blossomed in our NZ cottage garden; personally photographed, edited & curated to bring you a one-off, truly bespoke moody print.

Whether it’s golf, tennis, fishing, walking,

running, cycling, or riding… you’ll love

being active in a HERDD base layer or tight

Did you know? HERDD bedding can go around trees,

shrubs & plants, giving them a {natural} boost

Soiled HERDD bedding makes

awesome organic matter for your plants.

HERDD is mildly acidic (pH 4-6) organic matter which these ‘acid-loving’ plants thrive in. Even better, when HERDD has been ‘cooking’ away for months in your manure heap, it will be FULL of earth worms & rich organic soil for planting new plants or mulching around existing ones.

AZALEA .

BLUEBERRIES .

CAMELLIA .

GARDENIA .

POLEMONIUM .

RHODODENDRON .

HYDRANGEA .

PIERUS JAPONICA .

AZALEA . BLUEBERRIES . CAMELLIA . GARDENIA . POLEMONIUM . RHODODENDRON . HYDRANGEA . PIERUS JAPONICA .

Follow the HERDD