You’ve HERDD by now

We’re upping the game on your horses and farm animals quality of rest

Long lasting bedding.

Convenient. Absorbent. Eco friendly

For horses, foals & all kinds of farm animals

{Ag Day pets, lambs, calves, chickens, rabbits, pigs, goats, alpacas & more}

Dehydrated NZ grown bedding, that provides your animals soft, long lasting, low dust & highly absorbent bedding.

100% natural compressed bedding grown in unique conditions, to give your animals a soft, superior hygienic bed & you an easy option.

Made from untreated high density {for absorbability & durability} Northland pine, with low moisture content {~7%} & packed in compostable, oversized 22kg bags – there’s zero-plastic around here.

HERDD bedding 22KG bag

Less waste,

less effort.

More comfort,

more rest.

HERDD bedding expands 4x in volume for more fluffy bedding
Top Up One Bag a fortnight
HERDD pet care natural, effective, chemical-free, fragrance, and plastic-free dog products.

100% NZ made from sustainable pine

FSC logo, The mark of responsible forestry

Certifiably responsibly grown in Northland, New Zealand

100% compostable packaging

Our customers tell us mucking out HERDD is super quick & easy. We know that, but somethings you have to test yourself, right?

Want to reduce use of single-use plastic in your barn? Switch to HERDD, &

with our HERDD hacks you can reduce waste going into landfill even further…

Truly, environmentally friendly,

including the packaging

100% compostable bags—put them in your manure pile or compost heap to break down,

burn in your (legal) fireplace,  use them as garden weed mat, or simply recycle in council paper collection.

HERDD’s goal is to be zero-plastic: No soft plastic bags {which you can’t recycle conveniently}

Our horses and humans love our product, and we think you and your animals will too… we’d love you to join our HERDD x

From forest to farm, we use NZ companies

to deliver you HERDD & proudly

support community in the process

With the health of the environment firmly in our sights, we keep our marketing eco-footprint minimal, while maximising our bag size and community impact.

We proudly support a NZ Community Participation program designed to extend the independence of its people with disabilities, helping them achieve goals and make meaningful relationships.

With HERDD, minimise packaging waste, while maximising convenience, your animals’ comfort & support for local business

Ready to become a HERDDy?

And be as delighted as this lot…

Give your animals the hygienic

comfort they need with HERDD bedding

Use HERDD bedding in your

garden as mulch or compost

Soiled HERDD bedding combined with manure/urine makes excellent compost for your garden. Empty HERDD bags flattened can be repurposed as weed mat. & yes, you can use HERDD as garden mulch straight out of the bag too.

The HERDD of stockists

NORTH AUCKLAND | SOUTH AUCKLAND | NORTHLAND | HAMILTON | CAMBRIDGE | TAURANGA | WHANGANUI-MANAWATU | WELLINGTON | BLENHEIM |

NORTH AUCKLAND | SOUTH AUCKLAND | NORTHLAND | HAMILTON | CAMBRIDGE | TAURANGA | WHANGANUI-MANAWATU | WELLINGTON | BLENHEIM |

Have you HERDD we have a new

pet care range?

HERDD shampoo bar | Maple + milk 3-in-1
$18.95

Maple + milk is a warm, creamy formulation, curated especially for long haired dogs & cats, wool coats, thick fur, horse manes & tails, & those ever-pupular ‘Latte dogs’ {poodles & ‘oodles}

A richly nourishing, premium natural solid shampoo bar suitable for all animals. Supercharge moisture, strength & volume with added biotin & ricemilk, & enhanced with a double dose of detangler

🥛 Solid bar, unique all natural, 3-in-1 formulation (clean, condition, detangle)

🥛 Rich in vitamins, antioxidants & fatty acids—essential nutrients for healthy skin

🥛 Lathers up lots for a thorough clean—massage through the coat with ease

🥛 Detangles knots & leaves a shine on modern coated animals, ensuring skin & coats are not stripped of sebum, & coats are easy to comb when dry

🥛 No need for conditioner, this shampoo supercharges coat nourishment & strength—rice milk & biotin work to strengthen, repair & thicken hair {it’s the big thing in human haircare}, while natural betaine & guar hydrate & detangle

🥛 Suitable for sensitive skin types, pH balanced for pets (dogs, cats, horses, rabbits, guinea pigs, rodents & more)

🥛 NZ made with highest quality Essential Oils & natural ingredients—100% natural, pet safe & effective

🥛 MORE than 3x the number of washes than a standard plastic shampoo bottle (approx. 75 washes per HERDD bar)*

🥛 Use a HERDD bar tote to make your bar last even longer, & to store your shampoo bars between uses

🌱 All in a home compostable box

105g

*Based on a small-medium dog

HERDD bar tote
$11.95

A sponge in disguise: reusable, antibacterial & compostable wool tote for your HERDD shampoo bars & a nifty pouch to store & dry them in ☂️

Paws for a meowment, & prick your ears – these totes are crafted from 100% natural recycled, biodegradable NZ wool fibre, to make bath time with your HERDD effective & fun ~ we’re proudly supporting the NZ wool industry with innovative ways to use versatile NZ wool… here’s how you can too:

🐑 Enhance lathering & exfoliation during bathtime with our tote – these get better with age!

🐑 Use it with your HERDD shampoo bar inside

🐑 Adds grip to slippery bars

🐑 Using a tote helps make your HERDD shampoo bars last even longer

🐑 Lasts approx. 20* washes, & is compostable at end-of-life

🐑 Purrfect for when your bar gets low & bit-sy, leave the bits in the tote & keep bathing!

🐑 NZ made from recycled NZ sheep’s wool {we’re a proud partner of ‘Campaign for Wool NZ’}

🐑 All in a home compostable box

As these are made of 100% natural fibres, they will wear & change shape with use, & are meant to be replaced. Expect some shedding & simply replace once worn – dispose of as you purr-fur {in the compost, rubbish or reuse as a seedling pot}.

*It will last many more washes if you leave your bar permanently inside (hanging up to dry with the bar intact between uses). You’ll be amazed at how much lather & how many washes you get!

Instructions; it’s pawsitively easy!

🐑 Wet the coat & tote with warm water, & rub over your pet in circular motions, getting the foamy lather started

🐑 Leave the bar inside for a deep clean with lots of bubbles {or alternatively, remove it from the tote & set aside}

🐑 The tote is like a foamy exfoliation sponge, keep it damp to maximise the cleansing lather & foam

🐑 Rinse pet’s coat thoroughly, & finish by drying

🐑 Store bars inside the tote, hanging up over the laundry sink or outside to dry out between uses {you don’t need to rinse}

🐑 Use a tote to store each HERDD bar you have in use {we have a bar fragrance for many moods!}

🐑 PS: the lanolin scent {it’s mild & natural!} will fade with air & sunshine, & become impurr-ceptible after awhile

HERDD shampoo bar | Rose + wagnolia 3-in-1
$18.95

Rose + wagnolia is for the pink & floral lovers – a floral-bouquet inspired scent, leaving your furry friend with a plush, lush coat

A richly nourishing, premium natural solid shampoo bar suitable for all animals. With valuable Magnolia & Rose essential oils, this bar is especially suited to skin that needs extra care, antimicrobial properties & to ease anxiety around bath time.

🌷 Solid bar, unique all natural, 3-in-1 formulation (clean, condition, detangle)

🌷 Rich in vitamins, antioxidants & fatty acids—essential nutrients for healthy skin

🌷 Lathers up lots for a thorough clean—massage through the coat with ease

🌷 Leaves a natural sheen on modern coated animals, ensuring skin & coats are not stripped of sebum, & coats are easy to comb when dry

🌷 No need for an expensive conditioner, our shampoo is highly nourishing with purposefully selected, cleansing, conditioning & detangling ingredients

🌷 Suitable for sensitive skin types, pH balanced for pets (dogs, cats, horses, rabbits, guinea pigs, rodents & more)

🌷 NZ made with highest quality Essential Oils & plant-based ingredients—100% natural, pet safe & effective

🌷 With it’s Magnolia bark & Rose extracts, this unique bar offers aromatherapy to stressed or anxious pets, along with excellent anti-bacterial properties to keep skin & coats healthy between washes

🌷 MORE than 3x the number of washes than a standard plastic shampoo bottle (approx. 75 washes per HERDD bar)*

🌷 Use a HERDD bar tote to make your bar last even longer, & to store your shampoo bars between uses

🌱 All in a home compostable box

*Based on a small-medium dog

105g

HERDD soothe + protect | Lemon myrtle
$25.95

Protect your HERDD & maintain healthy skin with our naturally effective formula that nourishes, heals & soothes skin & paws.

A premium transparent, soothing protection balm for pets. Combining human skincare & botanical science, this multi-purpose, 100% natural formulation is enriched with nature's superpowers. Antioxidant & antimicrobial rich, it’s made to work effectively on topical skin issues on all types of animals.

🩹 An ‘everything’ balm with actives Neem Seed, Vitamin E, Lemon Myrtle & Kawakawa

🩹 Trade secret formulation, in an animal friendly smear-on balm: You won’t find anything quite like this

🩹 Rich in antimicrobials,amino acids, proteins, vitamins, antioxidants & fatty acids—essential nutrients for repairing dermal layers to good health

🩹 NZ made with the highest quality Essential Oils & plant-based ingredients—100% natural

🩹 Naturally fragranced with lemon myrtle

🩹 For animals sensitive to sprays or aerosols {ideal for faces}

🩹 Soothe, cleanse, moisturise & heal itchy, bitten, dry or irritated skin with purposefully chosen ingredients that provide anti-inflammatory, anti-itch, antifungal, antiseptic & antihistamine properties

🩹 Help deter insects, flies, fleas & ticks with nature’s Neem seed

🩹 All in a home compostable package & a big 125g stick!

Once you have HERDD soothe + protect in your cabinet, you won’t look back…

How to use:

  • Smear over the coat, skin or paws {you can even use it on your dry skin}

  • Apply generously or target specific areas as often as required

  • Reapply every few hours for best insect protection results

  • For horses, also use as a plaiting wax to tame manes & tails

  • Keep out of eyes & discontinue if irritation occurs {external use only}

  • Oily residue is expected - you can wipe it off but we recommend leaving it to provide a soothing barrier

TIP: Use with the HERDD rose + wagnolia shampoo bar. Wash the area, allowing the bar’s lather to sit on the infected area, rinse & dry thoroughly, then generously apply HERDD soothe + protect

Effective for:

  • Minor bites, cuts, chafing or bruising

  • Itchy skin & rashes

  • Mild dermatitis or atopy

  • Dry & flaky skin or paw-pads

  • Sun burnt skin

  • Bee stings (Neem, a natural antihistamine)

  • Healing balm for insect, tick or flea bites

  • Deterring annoying insects  

  • Managing fungal skin infections {heal & then protect skin from reoccurrence} {e.g. ‘ringworm’ & the likes}

  • Managing ‘mud fever’ / ‘greasy heel’ in horses {apply at the earliest sign & use long term as a barrier}

  • Plaiting wax

Topical application. If skin symptoms persist, seek advice from a Vet.

Paws & check it out. It’s for horses too.

Bespoke HERDD merch

Buttery fabric, flattering profile, quick drying & UV protective. Easy to wash & affordable

HERDD’s founder always wanted to design a textile. These floral fabrics blossomed in our NZ cottage garden; personally photographed, edited & curated to bring you a one-off, truly bespoke moody print.

Whether it’s riding, yoga, tennis, golf,

fishing, walking, running, or cycling… you’ll love

being active in a HERDD base layer

Did you know? HERDD bedding can go around trees,

shrubs & plants, giving them a {natural} boost

Soiled HERDD bedding makes

awesome organic matter for your plants.

HERDD is mildly acidic (pH 4-6) organic matter which these ‘acid-loving’ plants thrive in. Even better, when HERDD has been ‘cooking’ away for months in your manure heap, it will be FULL of earth worms & rich organic soil for planting new plants or mulching around existing ones.

AZALEA .

BLUEBERRIES .

CAMELLIA .

GARDENIA .

POLEMONIUM .

RHODODENDRON .

HYDRANGEA .

PIERUS JAPONICA .

AZALEA . BLUEBERRIES . CAMELLIA . GARDENIA . POLEMONIUM . RHODODENDRON . HYDRANGEA . PIERUS JAPONICA .

Follow the HERDD