HERDD merch. Bespoke floral textiles
We design & manufacture a limited range of bespoke base layers & compression tights for active women. Our point of difference is our custom textiles, designed by HERDD’s founder with her NZ cottage garden photography weaved into moody florals & colour palettes, in easy-to-wear, sun protective cooling fabric base layers, & flattering, sculpting & durable tights.
{The Pink Perennial Floral}
Have you started collecting yours?
HERDD’s founder, has always had a creative streak. Designing a one-of-a-kind textile has been something she has long wanted to challenge herself with. Like most ‘artists’, inspiration is critical to creative endeavours, so in Spring 2023 as her garden blossomed, Sarah discovered more & more beauty in the depths of her rambling cottage garden. There with her camera, she found inspiration for “The Original Floral”, the first of HERDD’s bespoke fabric textiles - this is a timeless print of warm muted colour, each garment being unique to itself with the placement of hydrangea, peony, rose, limelight & alstroemeria.
The following Spring in ‘24, there was another - one blooming with Blue & Navy hues—“The Blue-out Floral”—this time a bouquet of cosmos, hibiscus, hydrangea, Japanese anemone, candle stick delphiniums & more alstroemeria.
In 2026, the third floral emerged from our 2025/2026 summer garden, bursting with pink perennials: pink limelight hydrangeas, cosmos, camellia, iris, bergenia {aka pipsqueak}, rose & indigofera {summer wisteria}. For the pink lovers we’ve designed this “Pink Perennial Floral” textile into our classic, light weight base layer with a Pantone Cool Grey detail down the arm & discrete mesh underarm for maximum airflow. Complementing the bright blush pinks is a solid colour compression tight in winter-weight fabric & a warm Winter Navy colour palette.
Our textiles are limited edition, so check out our online store where these florals come to life in sun-protective, flattering base layer tops and secure, figure shaping compression tights. The base layers & tights are able to be worn by active woman, not just riders. The tight’s silicone seat “H” grip is discrete inside the thigh area. For riders, we are serious when we say these are the ONLY moody floral riding tights on the market - we’ve searched, We have not found.
The popularity of these unique fabrics has grown over the seasons amongst fellow floral-lovers to become a kind of collectors item—& to that end, our Original & Blue-out designs are almost sold out.
Have you started collecting yours?
{The Original Floral}
For our range of NZ made, natural pet care products for all types of pets, big or small, visit our pet store
{The Blue-out Floral}
Round up the HERDD in HERDD merch ♡
